• 20,000+attendees
  • 60+speakers
  • 160+countries
  • 7+tracks

The Ad World 2023 Recap:

Welcome To Ad World

Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

For two days on 29-30 March 2023, Ad World will stream 7+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

“A new standard for digital events.”

“One of the most useful can-use-it-now advertising conferences I’ve seen!”

“The event for visionary advertising ideas.”

Explore Tracks

It's like 8 Events In One

AI IN ADVERTISINGNEW!
Automated Ad CreativesMastering AI PromptsAI & SEO Strategies

Create and experiment with unique content fast through AI

Automated Ad Creatives / Mastering AI Prompts / AI & SEO Strategies / Scaling AI Content / Crafting Video Scripts / Enhancing Video Ad Performance / AI & Ecommerce / AI Campaign Optimization

WHAT YOU WILL LEARN:

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WHO YOU WILL LEARN FROM:

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THE FUTURE OF ADVERTISING
Recession-Proof StrategiesMetaverse MarketingWeb3.0 Ads

Recession-Proof Strategies / Metaverse Marketing / Web3.0 Ads / Marketing to Gen Z / Cookieless Tracking / Future Ad Tech / Creator Economy / New Marketing Channels

WHAT YOU WILL LEARN:

Leverage AI and Campaign Optimization in Contextual Targeting

What’s In, What’s Out, and What Do We All Need To Be Paying Attention To As Marketers in 2023 and Beyond

Timeless Marketing Principles: How to Unlock Your True Traffic & Revenue Growth Potential

WHO YOU WILL LEARN FROM:

Seth Godin (Akimbo)

Speakers announced soon!

CONTENT MARKETING
TikTok OrganicConversion CopywritingAI Copy & Creatives

Gain exposure and ignite sales.

TikTok Organic / Conversion Copywriting / AI Copy & Creatives / Influencer Marketing / Ad Copywriting Recipes / Persuasion Hacks / Content Distribution Channels / SEO Frameworks

WHAT YOU WILL LEARN:

Hot Offer Matrix: How to Write an Irresistible Offer

How I Got 1.2M Followers in 6 Months by Using This Content Marketing Strategy

Here’s Why You Need to Create Audience Personas, Not Buyer Personas

WHO YOU WILL LEARN FROM:

Alex Cattoni (The Copy Posse)

More announced soon!

BRAND BUILDING
Community BuildingBrand StorytellingEcommerce Marketing

Community Building / Brand Storytelling / Ecommerce Marketing / Subscriptions & Loyalty / Personal Branding / Audience Growth / Maximizing CLTV / Building Customer Avatars

WHAT YOU WILL LEARN:

Strategies For Building And Growing A Die-hard Community on YouTube

4 Ways to Authentically Connect With Gen Z While Avoiding Cancel-Culture

The Brand Storytelling Bible: How to Sell Stories, Not Products

WHO YOU WILL LEARN FROM:

Marc Lefkowitz (YouTube)

More announced soon!

AD CREATIVES
TikTok AdsPerformance UGCVideo Ads

Never run out of creative inspiration.

TikTok Ads / Performance UGC / Video Ads / Data-Driven Creatives / Thumbstopping Hooks / Ad Fatigue Hacks / Concept Creation Strategies / Dynamic Ad Creatives

WHAT YOU WILL LEARN:

Insider Strategies: How Top Ecom Brands Create TikTok Ads

Creator Masterclass: Find Your Niche and Produce Irresistible Content

Performance Enhancing Creativity: Re-evaluating Ad Format Throughout The Customer Journey

The Ultimate Ecommerce Guide to Researching, Building and Testing Ad Creatives At Scale

WHO YOU WILL LEARN FROM:

Savannah Sanchez (The Social Savannah)

More announced soon!

MEDIA BUYING
Meta | Google | TikTok AdsLead Gen StrategiesAttribution & Tracking

Launch high-performing ad campaigns.

Meta | Google | TikTok Ads / Lead Gen Strategies / Attribution & Tracking / Campaign Scaling Strategies / Audience Targeting Strategies / YouTube Ads Mastery / Campaign Setup Blueprints / Performance Max Campaigns

WHAT YOU WILL LEARN:

Traffic and Attribution Insights From $54M in Ad Spend

Facebook Ads Aren’t Dead: A Peek Inside Ad Accounts Spending $20K/Day

Attribution Mastery: Leverage First-Party Data and Scale Your Ads [Case Study]

WHO YOU WILL LEARN FROM:

Kasim Aslam (Solutions 8)

More announced soon!

CONVERSION OPTIMIZATION
Funnel BlueprintsCRO HacksMastering GA4

Funnel Blueprints / CRO Hacks / Mastering GA4 / UX Optimization / First-Party Data / Traffic Source Optimization / Content Personalization / Funnel Events Tracking

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

EMAIL & SMS MARKETING
Building NewslettersMaster AutomationsRetention Strategies

Building Newsletters / Master Automations / Retention Strategies / Email & SMS Campaigns / Audience Segmentation / Lifecyle Marketing / RFM (Recency, Frequency, Monetary) / Subject Lines Mastery

WHAT YOU WILL LEARN:

Boost Your Top-Of-Funnel ROAS & Revenue by 200% With Email Marketing

Drive Sales Through 2-Way SMS Marketing Conversations

How to Drive Retention and Loyalty Through Email Marketing

WHO YOU WILL LEARN FROM:

Jess Chan (Longplay)

More announced soon!

ad world 2023 speakers

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

Antonis Kocheilas

Global CEO, Ogilvy Advertising

Antonis Kocheilas

Global CEO, Ogilvy Advertising

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.

Ian Maskell

Global Marketing VP, Accenture

Ian Maskell

Global Marketing VP, Accenture

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BRAND BUILDING TRACK

DESCRIPTION

Ian Maskell is the Global Marketing Vice President at Accenture. Previously he spent 15 years with Mars Inc. (Snickers, M&M's, DOVE) and16 years with Unilever (Ben & Jerry's; Magnum; Cornetto). Currently with Accenture Song, Ian is an experienced operator & leader in 'responsible business'.

Katie Hudson

Managing Director, Futurescapes, Publicis Groupe

Katie Hudson

Managing Director, Futurescapes, Publicis Groupe

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Katie Hudson joined Publicis in January 2022 as Managing Director, Futurescapes, PMX Global. At Publicis, she leads the development of global metaverse practice capabilities and she also leads the development of partnerships with an ecosystem of key metaverse experts, tokenomics and metaverse production specialists, and enablers of end-to-end integrated activation. She is currently working on metaverse strategy, planning, and activation for a range of global clients in fashion, health & beauty, entertainment, healthcare, automotive, food & beverage, CPG, and electronics.

Kelsey Stevenson

Chief Product Officer, Bitly

Kelsey Stevenson

Chief Product Officer, Bitly

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EMAIL & SMS MARKETING TRACK

DESCRIPTION

Kelsey Stevenson is Chief Product Officer at Bitly. She’s responsible for leading product vision and strategy, and scaling of the company’s high performing product management and design teams focused on delivering a market leading, differentiated product suite.

Sofia Hernandez

Global Head of Business Marketing, TikTok

Sofia Hernandez

Global Head of Business Marketing, TikTok

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CONTENT MARKETING TRACK

DESCRIPTION

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

Seth Godin

Marketing Visionary & Founder, Akimbo

Seth Godin

Marketing Visionary & Founder, Akimbo

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.

Rose Jia

Head of Growth Marketing, Amazon Grocery

Rose Jia

Head of Growth Marketing, Amazon Grocery

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MEDIA BUYING TRACK

DESCRIPTION

Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.

Timo Pelz

VP of Business Marketing, Reddit

Timo Pelz

VP of Business Marketing, Reddit

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BRAND BUILDING TRACK

DESCRIPTION

Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.

Tufan Gok

CEO & Founder, AdCreative.ai

Tufan Gok

CEO & Founder, AdCreative.ai

DESCRIPTION

Tufan Gok is the CEO and Founder of AdCreative.ai, the one and only ready-to-use AI-powered ad creative generator. Tufan is a seasoned growth hacker with a deep understanding of paid advertising. He currently leads a rapidly expanding team of 40 people in Paris & Istanbul.

Emily Basileo

Coach, 500 Global VC

Emily Basileo

Coach, 500 Global VC

DESCRIPTION

Emily Basileo is a serial entrepreneur and Web3 enthusiast. She most recently cofounded a venture-backed platform for brands, creators, and agencies to mint, manage, and sell their NFT collections on their own websites. Over the course of her career, she led a start-up acquisition, spearheaded business intelligence for a $1B tech company, and managed global operations for high-growth SaaS and DTC companies.
Renowned as a start-up expert, Emily co-developed and recorded 500 Global's online curriculum for their international accelerator and now travels around the world teaching their portfolio companies the foundations of building a start-up.
When she's not entrepreneuring, you'll find her exploring new cities, backpacking alpine lakes, watching live performances, and noodling on creative side projects.

THE ONLINE ADVERTISING EVENT OF THE YEAR

A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING

LEARNING

Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.

Get access to 30+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing's hottest topics.

NETWORKING

NETWORKING 2.0

The networking event of the year: Meet the industry elite, network with 20,000+ marketers, advertisers, ecommerce brands, entrepreneurs and founders.

You will get to experience:

  • Access the exclusive Ad World Community Facebook Group for attendees to start networking and accessing exclusive content
  • Live Speaker Q&A Sessions: Get your questions answered by the experts.
  • Live Networking Mixers: Niche networking with likeminded people that have solutions to problems you’re looking to solve.
  • 1-on-1 networking: Ad World’s Smart-Match algorithm will help you discover people that can move the needle for your business.

LEAD GENERATION

LEAD GENERATION

Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.

CAREER DEVELOPMENT

CAREER DEVELOPMENT

Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:

  • A “Certified Ad World 2023 Attendee” badge for your website, email signature, and LinkedIn profile
  • A printable digital certificate
  • Recognition as a “Certified Ad World 2023 Attendee”
  • Up to 24 CE Credits* towards your recertification as an IAB Certified Professional

*1 CE credit per 1 hour of content. Required: upload proof of session attendance.

WHAT ATTENDEES SAY ABOUT OUR EVENTS

"The value from the networking and presentations is something that no amount of money can replace."

"Ad World was the closest thing to an in-person event! Everything was there: value, online connections, deals and tons of learning!"

"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."

THE AD WORLD COMMUNITY

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